The Rise of Jessica Campbell: Breaking Barriers in the NHL
In the spring of 2020, as the world grappled with the COVID-19 pandemic, the NHL season was put on hold, leaving players like Damon Severson searching for ways to stay sharp. Severson, a defenseman for the Columbus Blue Jackets, found an unexpected lifeline in his childhood friend, Jessica Campbell. Growing up in Melville, Saskatchewan, Campbell had transitioned from a promising playing career to coaching, launching her power skating business, JC Power Skating, in Kelowna, B.C.
A New Beginning on the Ice
As the NHL players gathered for skills sessions led by Campbell, the atmosphere was electric. “The first time we got off the ice after one of her sessions, the boys were like, ‘That was a really good skate. She knows what she’s doing,’” Severson recalled. Campbell’s sessions were high-tempo, filled with drills that mimicked real game situations, and word quickly spread among players. Soon, NHL stars like Luke Schenn, Tyson Jost, Brent Seabrook, and Shea Weber were joining the ranks, eager to refine their skills under Campbell’s guidance.
A Shift in Perspective
Before this pivotal moment, Campbell had primarily envisioned herself as an NHL skating coach, not necessarily a full-time coach in the league. However, as she worked closely with Seabrook, who was recovering from multiple surgeries, a new vision began to crystallize. “It definitely catapulted me into this space,” she said, reflecting on how the support from NHL players gave her the confidence to pursue her dreams.
Expanding Horizons
With her newfound clarity, Campbell took her coaching talents to Europe, working in the Swedish Hockey League and with the Nürnberg Ice Tigers in Germany. Her big break came in May 2022 when she became the first woman to coach at the men’s world championships as an assistant for the German national team. Just two months later, she made history again by joining the Coachella Valley Firebirds as the first woman to coach in the AHL, the minor-league affiliate of the Seattle Kraken.
Making History in the NHL
As the Kraken prepared for their regular season debut against the St. Louis Blues, Campbell was set to make history once more. She would be the first woman to hold a full-time coaching position in the NHL. While women have made strides in coaching roles across other major sports leagues, Campbell’s appointment marked a significant milestone for the NHL, a league that has lagged in diversity.
A Journey of Self-Belief
For Campbell, this opportunity was the culmination of years of hard work and self-belief. “I have to continue to do what I’ve always done, and that’s to do my job to the best of my ability,” she stated, emphasizing her commitment to coaching rather than focusing solely on the historical significance of her role. Her goal was clear: to help the Kraken succeed and pave the way for future generations of women in coaching.
Building a Strong Foundation
The NHL Coaches Association has been proactive in supporting women in coaching roles, launching a female coaches program to provide networking opportunities and visibility. This initiative aims to normalize the presence of women in coaching positions, ensuring that Campbell’s achievements are not seen as isolated incidents but rather part of a broader movement toward inclusivity in hockey.
The Impact of Experience
Campbell’s coaching philosophy is rooted in her extensive playing background. A former player at Cornell and a member of Canada’s U18 team, she brings a wealth of knowledge and a unique skill set to her coaching. Known for her excellent communication skills, Campbell tailors her approach to meet the individual needs of each player, whether they require encouragement, additional practice, or a more challenging approach.
A Proven Track Record
During her tenure with the Firebirds, Campbell’s impact was evident. The team led the AHL in goals scored and made back-to-back appearances in the Calder Cup Finals. Her ability to develop players was recognized by her peers, with Bylsma noting that Campbell had already earned the respect of the players before stepping onto the NHL stage.
The Road Ahead
As the Kraken embark on their fourth season, Campbell’s role will focus on developing forwards and enhancing the power play. The franchise is looking to rebound after a disappointing previous season, and Campbell’s expertise will be crucial in maximizing the potential of younger players like Shane Wright and Matty Beniers.
Embracing the Moment
Jessica Campbell’s journey from a small-town player to a groundbreaking NHL coach is a testament to her dedication and passion for the game. As she steps behind the bench, she remains focused on her primary goal: to be an effective coach and contribute to her team’s success. “I’m here and now I’m just going to own the moment and enjoy the opportunity to be doing what I love on the biggest stage in the world,” she expressed, embodying the spirit of perseverance and ambition that defines her career.
A Legacy in the Making
While Campbell’s historic role is significant, it is part of a larger narrative about the evolution of coaching in hockey. With increasing opportunities for women in the sport, Campbell’s success could inspire a new generation of female coaches, ensuring that her impact extends far beyond her time in the NHL. The groundwork laid by Campbell and others in the NHL Coaches Association is paving the way for a future where women coaching men in hockey is not just accepted but celebrated as the norm.